A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

Young is known by many as the father of modern advertising (don't hate him). Product Description A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. Over 60 years ago James Webb Young introduced a classic technique for Producing Ideas. He is a predecessor of Draper Daniels, the real person on whom Don Draper is based. A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! James Webb Young is the inventor of the process, described in his book, “A Technique for Producing Ideas”. A Technique for Producing Ideas by James Webb Young — A short, to-the point-book which explores a step-by-step technique for idea creation. It all started with one question “How do you get ideas?” Having been thrown a? I guess you'll have read “A Technique for Producing Ideas” by James Webb Young. The principle is straightforward. The art of producing ideas is down to two things; principles and method.